Design for the Mind:Seven Psychological Principles of Persuasive Design

Series
Manning
Author
Victor S Yocco  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Pub.-date
June 2016
ISBN13
9781617292958
ISBN
1617292958
Related Titles


Product detail

Product Price CHF Available  
9781617292958
Design for the Mind:Seven Psychological Principles of Persuasive Design
38.50

Description

KEY SELLING POINTS

Provides insight into creating powerful user focused design

Approachable to readers at all stages of their careers

Empowers readers to think critically

 

AUDIENCE

Web designers, UX designers, Technical architects and anyone involved in customer facing digital products will benefit from the book.

Author

Victor Yocco
is a researcher and strategist at Intuitive Company, a user focused design and development firm located in Philadelphia, PA. Victor frequently publishes and speaks on UX research and design. He received his PhD from The Ohio State University, where his research focused on psychology and communication.