The Art of Business Communication

Series
Pearson
Author
Graham Shaw  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
224
Pub.-date
November 2014
ISBN13
9781292017174
ISBN
1292017171
Related Titles


Product detail

Product Price CHF Available  
9781292017174
The Art of Business Communication
22.80

Description

Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?

 

The answer is simple – just get visual!

 

With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it.

 

Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact.

 

Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear.

 

So, to make your point and make it matter – make it visual.

 

 

Shortlisted for the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards. Judges' comments:
 
"A delightful book, especially if like me, you think you cannot draw... it generates confidence from the first page."    
Quentin Kopp - Practical Manager Category Judge

"There are few other opportunities to improve the power of one's communication with such modest effort and no cost whilst being a lot of fun." 
Ray Davis - Practical Manager Category Judge

Table of Contents

1.    Why Visual Works

2.    Building Your Drawing Skills

3.    How to Think in Pictures

4.    Communicating With Drawings

5.    The Power of Two Visuals

6.    Making Key Messages Memorable

7.    Metaphors and Similes

8.    Business Models and Processes

9.    Bringing Graphs  and Charts to Life

10.  Brilliant Bullet Points

11.  Visual Mapping

12.  Your Visual Toolkit

Back Cover

Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?

 

The answer is simple – just get visual!

 

With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it.

 

Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact.

 

Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear.

 

So, to make your point and make it matter – make it visual.

 

 

Shortlisted for the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards. Judges' comments:
 
"A delightful book, especially if like me, you think you cannot draw... it generates confidence from the first page."    
Quentin Kopp - Practical Manager Category Judge

"There are few other opportunities to improve the power of one's communication with such modest effort and no cost whilst being a lot of fun." 
Ray Davis - Practical Manager Category Judge

Author

Graham Shaw founded Vision Learning in 1995, specialising in helping people to develop a range of practical skills around the art of communication. Working with some of the biggest names in business like BBC, BP, BA, Glaxo Smithkline, PWC, Proctor and Gamble, Siemens and Orange, he is an international conference presenter and trainer and has helped thousands of people to develop the professional skills required to make convincing presentations.

Reader Review(s)

 

‘Wow. A winning formula for making your business communication fun and engaging.’

Bob Allen, Training Manager at the BMW Group Academy UK

 

'Packed full with easy to use techniques to help you paint a picture worth a thousand words.' 

David Haskell, Leadership and Sales Development Manager, Abellio Greater Anglia 

 

"A must read for anyone wanting to better communicate messages and ideas"
Denise Tillson, Group Learning and Development Consultant, Holiday Extras