Brilliant Business Writing 2e

Series
Prentice Hall
Author
Neil Taylor  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
248
Pub.-date
January 2011
ISBN13
9780273744580
ISBN
0273744585


Product detail

Product Price CHF Available  
9780273744580
Brilliant Business Writing 2e
16.70 approx. 7-9 days

Description

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

 

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

Table of Contents

 

About the author

Publisher's acknowledgements

Author's acknowledgements

Part 1 The beginning

   1   Introduction

   2   Clunk, click, every trip

Part 2 Structure

   3   The order of events

   4   I've been waiting for a sign

   5   Keeping it together

   6   Death by PowerPoint: an antidote

Part 3 Style

   7   Doing what comes naturally

   8   Word perfect

   9   One thing leads to another

   10  What not to write

   11  Mythbusting

   12  Sound advice

Part 4 Magic

   13  A spoonful of sugar

   14  Painting pictures

   15  More sound advice

   16  Screenwriting

   17  And finally ...

Part 5 The end

   18  It ain't over till it's over

   19  The end is nigh

Back Cover

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

“A long overdue scythe through the conventions of business writing.” John Allert, group head of brand at McLaren