|75.70||approx. 7-9 days|
For all undergraduate, postgraduate and diploma students of Travel and Tourism this book provides a comprehensive, in-depth study of the business tourism market worldwide, an analysis of the relevant theoretical issues and a detailed investigation of the practice of managing and organising facilities for the business travel and tourism market. Both theoretical and practical issues are illustrated by extensive case-studies and end-of-chapter discussion questions allow students to test their knowledge and understanding.
Suitable for advanced level courses in business travel offered by the Guild of British Travel Agents and practitioners involved in the distribution and/or supply of business travel and tourism services.
1 INTRODUCTION TO BUSINESS TRAVEL
Case-study: EIBTM: a new look for the 21st century
2 INDIVIDUAL BUSINESS TRAVEL
Case-study: The Guild of European Business Travel Agents and the UKs Guild of Business Travel Agents
Case-study: Business Travel International
3 THE MEETINGS INDUSTRY
Case-study: The Austria Center, Vienna
Case-study: Meeting in Madrid
4 INCENTIVE TRAVEL
Case-study: Iceland as an incentive destination
Case-study: Golf developments in Scotland
5 THE EXHIBITIONS INDUSTRY
Case-study: National Starch & Chemical
Case-study: CeBIT, Hanover
Glossary of terms
6 CORPORATE HOSPITALITY
Case-study: Legoland, Windsor
7 THE BUSINESS AND PLEASURE INTERFACE
APPENDIX 1 KEY BUSINESS TRAVEL ASSOCIATIONS
Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel
Rob Davidson and Beulah Cope
Business travel is a fast-expanding sector of the travel and tourism industry, accounting for between one quarter and one third of travel-related spending in most developed countries. In recognition of the crucial part it plays in enhancing the efficiency and effectiveness with which business is conducted throughout the world, the study of business travel is now becoming an essential element of many higher education courses. Nevertheless, despite the increasing popularity of this subject area, very few textbooks focus on this key element of travel, tourism and hospitality.
Business Travel meets the needs of students and lecturers alike by covering, in depth, all sectors of business-related travel in an analytical manner and providing a sound practical and theoretical context for the study of this subject at the higher education level.
Rob Davidson is a Senior Lecturer in Tourism at the University of Westminster, specialising in conference and business travel. He has extensive experience both in teaching and working within tourism, including nine years in France teaching at two universities, at the ESSEC-Cornell Institute of Management in Paris, and at the CERAM Management School, Sophia-Antipolis. Prior to that, he spent five years as Education and Training Manager with the British Tourist Authority in London.
He has published a range of articles and research papers on various aspects of business travel and tourism, and wrote the UK's first textbook on this theme in 1994.
Beulah Cope is Programme Director for Undergraduate International Business Awards at the University of the West of England. Her career includes positions as Chief Examiner for the Guild of Business Travel Agents Management Certificate, Visiting Professor of Tourism at the University of Perpignan, and Education Representative for City and Guilds Travel Services Training Committee. She has acted as consultant on numerous tourism projects.