Quantitative Approaches in Business Studies

Series
Financial Times
Author
Clare Morris  
Publisher
Pearson
Cover
Softcover
Edition
8
Language
English
Total pages
544
Pub.-date
October 2011
ISBN13
9780273738633
ISBN
0273738631
Related Titles


Product detail

Product Price CHF Available  
9780273738633
Quantitative Approaches in Business Studies
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Description

It is hard for a student starting out on a business degree to have any idea what to expect from a quantitative methods course. Yet the contribution of statistical and mathematical techniques - to the effective running of an organisation, to decision-making and to operational efficiency - is a vitally important one. Quantitative Approaches in Business Studies provides a clear and accessible introduction to these methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.

New to this Edition

  • Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
  • Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
  • Substantial case-studies at the end of each chapter, integrating the material of the chapter.
  • Revised and updated throughout.

Table of Contents

Introduction: Why quantitative methods?  

Part 1  NUMBERS – how we handle them   

       1   Tools of the trade: basic numeracy skills 

Part 2  NUMBERS – a means of communication     

       2   Obtaining the figures: data and data collection  

       3   Presenting the figures: tables and diagrams       

       4   Summarising the figures: measures of location and spread       

       5   Measuring changes: index numbers        

Part 3  NUMBERS – a basis for deduction   

       6   A firm foundation: elementary probability 

       7   Patterns of probability: some distributions         

       8   Estimating from samples: inference        

       9   Checking a theory: hypothesis testing    

      10   Making it better: statistics and quality improvement

      11  Looking for connections: correlation       

      12   Spotting the relationship: line fitting       

      13   Multiple regression 

Part 4  NUMBERS – a tool of planning        

      14   Planning an inventory policy: stock control and simulation       

      15   Forecasting: time-series, semi-log graphs and exponential smoothing  

      16   Allowing for interest: financial mathematics       

      17   Planning production levels: linear programming   

      18   Planning a project: network analysis       

      19   Quantitative methods in the student research project

 

Back Cover

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.

 

New for this edition

  • Access to MyMathLab Global, an unrivalled online tutorial and assessment system.
  • Many new 'Quantitative Methods in Practice' examples, drawn from recent and topical articles in the press and beyond.
  • Substantial case-studies at the end of each chapter, integrating the material of the chapter.
  • Revised and updated throughout.

MyMathLab Global will generate a personalised study plan for you and provide extensive practice questions exactly where you need them.

  • Interactive questions with randomised values allow you to practise the same concept as many times as you need until you master it.
  • Guided solutions break down the question for you step-by-step.
  • A full e-book links out to the relevant part of the text while you are practising.

Students, if interested in purchasing this title with MyMathLab Global, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

Visit www.pearsoned.co.uk/morris or www.mymathlab.com/global to access MyMathLab Global.

 

Clare Morris has taught quantitative methods to students of business, from HND to PhD level, at institutions including Bristol Polytechnic, Warwick Business School and Cardiff Business School. She is currently Emeritus Professor at the University of Gloucestershire.