Research Methods for Arts and Event Management

Series
Financial Times
Author
A.J. Veal / Christine Burton  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
456
Pub.-date
August 2014
ISBN13
9780273720829
ISBN
0273720821
Related Titles


Product detail

Product Price CHF Available  
9780273720829
Research Methods for Arts and Event Management
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Description

Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry.

 

It provides students and practising managers with:

  • Essential skills to design qualitative and quantitative research studies
  • Guidance in designing, managing, and monitoring research work
  • The theory behind, and application of, identifying and implementing appropriate research methodologies
  • Exercises to consolidate learning and help students to put the theory into practice.

Features

This book provides students and practising managers with the following:

 

• Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment

 

• Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants

 

• The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management.

Table of Contents

Contents
List of figures
List of tables
List of Case Studies
Guided Tour
Preface
Acknowledgements

 

Part 1 Introduction
1 Introduction to research: what, why and who?
Introduction; What is research?; Why study research?; Who does research?; Who pays?; Research outputs;
Terminology; Summary; Test questions; Exercises; Resources; References

 

2 Approaches to research in the arts and events
Introduction; Disciplinary traditions; Approaches, dimensions, issues, terminology; Summary; Test questions; Exercises; Resources; References

 

3 Starting out: research plans and proposals
Introduction; Planning a research project; The research process in the real world; Research proposals; Summary; Test questions; Exercises; Resources; References

 

4 Research ethics
Introduction; Institutional oversight of research ethics; Ethics in the research process; Ethical issues in research; Access to research information; Summary; Test questions; Exercises; Resources; References

 

5 The range of research methods
Introduction; The major research methods; Subsidiary/cross-cutting techniques; Multiple methods; Policy/management-related research-based techniques; Choosing methods; Summary; Test questions;
Exercises; Resources; References

 

6 Reviewing the literature
Introduction; The value of bibliographies; Searching: sources of information; Obtaining copies of material;
Compiling and maintaining a bibliography; Reviewing the literature; Referencing the literature; Referencing and referencing systems; Referencing issues; Summary; Test questions; Exercises; Resources; References

 

Part 2 Data collection
7 Secondary data sources and measurement
Introduction; Measurement in the arts and events sectors; Introduction to secondary data sources;
Administrative/management data; National cultural/events participation surveys; Economic/industry data;
The population census; Documentary sources; Opportunism; Summary; Test questions; Exercises; Resources; References

 

8 Observation
Introduction; Types and possibilities; Main elements of observational research; Use of technology; Just looking; Case studies; Summary; Test questions; Exercises; Resources; References

 

9 Qualitative methods: introduction and data collection
Introduction; The nature of qualitative methods; Merits, functions, limitations; The qualitative research process; The range of qualitative methods – introduction; In-depth interviews; Focus groups; Participant observation; Analysing texts; Biographical research; Ethnography; Validity and reliability, trustworthiness;
Early qualitative research; Summary; Test questions; Exercises; Resources; References

 

10 Questionnaire surveys: typology, design and coding
Introduction; Definitions and terminology; Roles; Merits; Limitations; Types of questionnaire survey; The household questionnaire survey; The street survey; The telephone survey; The mail survey; E-surveys;
Visitor/user/on-site/surveys; Captive group surveys; Questionnaire design; Coding; Validity of questionnaire-based data; Conducting questionnaire surveys; Summary; Test questions; Exercises; Resources; References

 

11 Experimental research
Introduction; Principles of experimental research; Validity; Quasi-experimental designs; Experimental methods in arts/event research; Summary; Test questions; Exercises; Resources; References

 

12 The case study method
Introduction; Definitions; Validity and reliability; Merits of the case study approach; Design and conduct of case studies; Analysis; Case studies in practice; Summary; Test questions; Exercises; Resources; References

 

13 Sampling: quantitative and qualitative
Introduction; The idea of sampling; Samples and populations; Representativeness; Sample size; Weighting;
Sampling for qualitative research; Summary; Test questions; Exercises; Resources; References; Appendix 13.1


Part 3 Data analysis
14 Analysing secondary data
Introduction; Summary; Exercises; Resources; References

 

15 Analysing qualitative data
Introduction; Data storage and confidentiality; Case study example; Manual methods of analysis;
Qualitative analysis using computer software – introduction; NVivo; Summary; Test questions; Exercises;
Resources; References

 

16 Analysing quantitative data
Introduction; Survey data analysis and types of research; Spreadsheet analysis; IBM SPSS Statistics Software (SPSS); Preparation; SPSS procedures; The analysis process; Summary; Test questions;
Exercises; Resources; References; Appendix 16.1

 

17 Statistical analysis
Introduction; The statistics approach; Statistical tests; In conclusion; Summary; Test questions/Exercises;
Resources; References; Appendix 17.1; Appendix 17.2

 

Part 4 Communicating results
18 Research reports and presentations
Introduction; Written research reports; Other media; Summary; A final comment; Test questions/Exercises; Resources; References; Index

 

 

 

 

 

 

 

 

 

 

Back Cover

Research Methods for Arts and Event Management provides a compelling and comprehensive guide

to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries.

 

This book provides students and practising managers with the following:

 

• Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment

 

• Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants

 

• The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management.

 

Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology.

 

A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia.

 

Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development.