One of the foremost experts on the presidency, George Edwards, explores how the Bush administration has attempted sweeping changes in public policy - without broad support for doing so - by taking its case directly to the American public more than any other president in history.
This 2007 edition includes new material on public opinion, Congress, the 2006 midterm elections, and an analysis of the Bush administration's goals and strategies in efforts to pass an immigration policy.
Chapter 1: Policy and Polarization: The Context of Governing
Chapter 2: Going Public: A Strategy for Governing
Chapter 3: Persuading the Public
Chapter 4: Public Opinion on the President
Chapter 5: Leading in Congress
Chapter 6: Reforming Social Security, Part I: Going Public
Chapter 7: Reforming Social Security, Part II: Persuading the Public and Congress
Chapter 8: Governing by Campaigning
"In a volume that is at once packed with illustrative detail and broadly accessible, renowned presidency scholar George Edwards sets his sights on George Bush's dogged efforts to cultivate and hone public support for the most far reaching policy agenda in recent memory. A pure pleasure to read."
William G. Howell, University of Chicago
"George C. Edwards' book on fellow Texan George W. Bush's penchant for campaigning has broad implications for the presidency. In identifying the hazards of persistently making one's case outside Washington, Edwards reveals the polarizing politics of our time."
Charles O. Jones, Emeritus Professor of Political Science, University of Wisconsin
"Professor Edwards has produced a savvy analysis of George W. Bush's leadership style that accentuates why neither his reliance on the bully pulpit nor the heights of his public approval following 9/11 has translated into a groundswell of support in Congress or in the electorate. Edwards...weaves together an impressive analysis of the perils of the rhetorical presidency as a governing strategy."
Richard Conley, University of Florida
"Governing by Campaigning is an ideal case study of the modern presidency in action. It demonstrates the intimate connection between the 'outside game' of leading the public and the 'inside game' of influencing the policy machinery in the nation's capital."
Dennis Simon, Southern Methodist University
"A rigorous and fascinating analysis of how Bush attempted to transform policy nonincrementally despite having only narrow Republican congressional majorities. Edwards skillfully illuminates the strategies used and what worked and what didn't."
Barbara Sinclair, Marvin Hoffenberg Professor of American Politics, UCLA
"Professor Edwards' conclusions may stir partisans but his careful assembling of the evidence will lead many independent observers to take seriously President Bush's responsibility for partisan polarization, legislative gridlock, and public cynicism. Although President Bush is still in office, Governing by Campaigning sets the terms of debate about his legacy."
Lawrence R. Jacobs, Mondale Chair for Political Studies, University of Minnesota
George Edwards is the author of many books, including the recent "Why the Electoral College is Bad for America" and "On Deaf Ears: The Limits of the Bully Pulpit," a study of the effectiveness of presidential leadership of public opinion. He was the founder and from 1991-2001 the director of the Center for Presidential Studies of the George H. W. Bush School of Government and Public Service, where he now holds the George and Julia Blucher Jordan Chair in Presidential Studies.