Tourism: The Business of Hospitality and Travel, Global Edition

Series
Pearson
Author
Roy A. Cook / Cathy H. C. Hsu / Lorraine Taylor  
Publisher
Pearson
Cover
Softcover
Edition
6
Language
English
Total pages
448
Pub.-date
September 2017
ISBN13
9781292221670
ISBN
1292221674
Related Titles


Product detail

Product Price CHF Available  
9781292221670
Tourism: The Business of Hospitality and Travel, Global Edition
78.60 approx. 7-9 days

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Description

For introductory hospitality or tourism courses 

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Features

·    Maintains a business perspective by looking at the management, marketing, and finance issues most important to the tourism industry.  

·    Covers macro-level topics such as economic, political, social, and environmental issues related to tourism.

·    Highlights best practices for global tourism through international insights and examples that broaden students' worldview and stimulate their curiosity and interest.

·    Discusses consumer behavior and how it impacts business including decision-making and consumer motivations.

·    Uses extensive industry examples for student discussion including end-of-part integrative case studies, opening real-world vignettes, Tourism in Action sections and supplemental readings.

·    Features an easy-to-read writing style, supported by academic research findings, that allows upper-level students to delve more deeply into their understanding of specific tourism topics.

·    Considers current trends and how they impact each segment of the tourism industry such as:

o UPDATED: Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

o UPDATED: Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

o UPDATED: Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

o NEW: Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

o UPDATED: Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

o NEW: Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

o NEW: Adds a new "Living Like a Local" unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

o UPDATED: Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

o UPDATED: Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

o NEW: Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

o UPDATED: New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).

·    Engages visual learners with a four-color format that students enjoy reading and learning from.

·     Includes a broad selection of end-of-chapter assignments including:

·    You Decide Exercises

·    Net Tours with Internet Addresses

·    Discussion Questions

·    Applying the Concepts Exercises

·    Offers a time-saving Instructor's Toolkit that includes detailed chapter outlines, a test bank, supplemental lecture material, discussion guide to support in-text cases, and PowerPoint slides.

New to this Edition

·    Considers current trends and how they impact each segment of the tourism industry such as:

o Includes current academic references that can be assigned as homework to develop students’ research knowledge and abilities.

o Expands the discussion of the impact of social media on travel distribution to detail how social media is changing the face of the tourism industry (Chapter 4).

o Adds details about career options in event management to give readers ideas of career possibilities (Chapter 4).

o Describes how beacon technologies provide opportunities to reach tourists and meet their needs (FYI in Chapter 5).

o Expands the discussion on revenue management to explore its application in all segments of the tourism industry (Chapter 5).

o Includes a new unit on the importance of airports that details the scope and economic impact of hub airports (Chapter 6).

o Adds a new "Living Like a Local" unit that discusses the rapidly growing sharing economy in lodging (Chapter 7).

o Includes additional information on timeshares (vacation ownership) to reflect the growing importance of this profitable lodging segment (Chapter 7).

o Restructures the discussion of sustainable tourism as measure with the triple bottom line (Chapter 13).

o Explores marijuana tourism to give students insight into the challenges associated with this unique emerging niche market (Chapter 14).

o New and expanded coverage of the future of tourism encourages students to think critically about the issues that they will face as tourism professionals (Chapter 14).

Table of Contents

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS

Introducing the World's Largest Industry, Tourism

Marketing to the Traveling Public

Delivering Quality Tourism Services

Bringing Travelers and Tourism Service Suppliers Together

Capturing Technology’s Competitive Advantages

 

PART II: TOURISM SERVICE SUPPLIERS

Transportation

Accommodations

Food and Beverage

Attractions and Entertainment

Destinations

 

PART III: THE TOURISM ENVIRONMENT

Economic and Political Impacts of Tourism

Environmental and Social/Cultural Impacts of Tourism

Sustaining Tourism's Benefits

The Future of Tourism