The Business of Sport Management

Series
Financial Times
Author
John Beech / Simon Chadwick  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
600
Pub.-date
January 2013
ISBN13
9780273721338
ISBN
027372133X
Related Titles


Product detail

Product Price CHF Available  
9780273721338
The Business of Sport Management
81.50 approx. 7-9 days

Description

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. 

 

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations.  It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy.  Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

 

Features

§    All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise,coverage and enthusiasm for the subject.

§    A wealth of case studies and stimulating examples drawn from a wide range of sportsaround the world encourage students to apply the theory to familiar real life scenarios.

§    Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.

§    Tailored to meet the needs of sport management students outside the US.

New to this Edition

    • Each original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources.

    • Seven entirely new chapters vastly expand the book’s scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport.

    • Includes new material on governance and ethics.

Table of Contents

Preface
Section A – The Context of Sport

1 Introduction: The Commercialisation of Sport 

John Beech & Simon Chadwick

2 Governance in Sport

John Beech

3 Ethics in Sport   

Leon Culbertson, Mike McNamee & Emily Ryall

4 The Role of the State in Sport   

Chris Parker & Alan Barnard

5 The Economics of Competitive Balance in Sport  

Jon Guest

6 The Impacts of Sport   

Robert Kaspar & Sebastian Kaiser

Section B - Business Functions applied to Sport

7 Organisational Behaviour in Sport Organisations  

John Old

8 Human Resource Management in Sport

Terrence Wendell Brathwaite

9 Branding and Marketing in Sport

Norm O’Reilly, Ted Graham & Lindsay Rennie

10   Sports Finance  

Michael Barker

11   Managing small and not-for-profit sports organisations  

Cameron O’Beirne

12   Strategy and Environmental Analysis in Sport

Andy Adcroft

13   Managing Sport Operations: Quality, Performance and Control  

Terri Byers

14 The Internet, Online Social Networks, and the Fan Digital Experience

Boris Helleu & Maxence Karoutchi

Section C – Sport Management Issues

15 Sports and the Law

Karen Bill & Simon Gardiner

16   Sport Event and Facility Management  

Dave Arthur

17   Sport Sponsorship and Endorsement

Des Thwaites & Yue Meng

18   Sport Broadcasting   

Harry Arne Solberg

19   Risk Management in Sport
Dominic Elliott

20   The Sports Betting Industry   

David Morris

21   Sports Retailing and Merchandising   

Leigh Sparks

22   Sports Media and PR

Steve Dittmore

23   The Internationalisation of Sport   

Simon Chadwick

24 Sports Agents and Intermediaries  

Anna Semens

Back Cover

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. 

 

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations.  It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy.  Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

 

New for this edition

  • Each original chapter has been extensively updated to present new developments in theory, contain current case studies and incorporate the latest sources.
  • Seven entirely new chapters vastly expand the book’s scope and address a multitude of contemporary issues, such as the economics of competition, sports branding, social networking and the online fan experience, sports media and PR, agents and intermediaries, and the internationalisation of sport.
  • Includes new material on governance and ethics.

Key Features

 

§    All chapters are written by leading international academics and practitioners in their field, contributing a considerable breadth of expertise, coverage and enthusiasm for the subject.

§    A wealth of case studies and stimulating examples drawn from a wide range of sports around the world encourage students to apply the theory to familiar real life scenarios.

§    Learning outcomes, questions, exercises and suggestions for further study are included throughout the text to help students structure their progress.

§    Tailored to meet the needs of sport management students outside the US.

 

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration

 

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

 

Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick

Author

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration

 

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

 

Follow the Editors on Twitter: @JohnBeech @Prof_Chadwick

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