Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition

Series
Pearson
Author
George G. Fenich  
Publisher
Pearson
Cover
Softcover
Edition
4
Language
English
Total pages
320
Pub.-date
September 2015
ISBN13
9781292093765
ISBN
1292093765
Related Titles


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9781292093765
Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition
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Description

For use in events and convention management courses

 

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.


A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

Features

Meetings, Expositions, Events and Conventions has been completely updated to highlight the most current trends, and facilitate learning with the following features:

  • REVISED! Chapter 12, Technology and the Meeting Professional, has been updated and rewritten to keep students up-to-date with new information.
    • Virtual Site Selection and Research
    • Technology and Site Inspection
    • Social Media
    • Room Design Software
    • Selling the Show Floor
    • Bandwidth
    • Wired versus Wirelessor Both[G1] ?[CE2]
    • Digital Recording and Streaming Media
    • NFC and RFID
    • Interactive Nametags and Networking Devices
    • Attendee Blogging and the Social Conference
    • Hybrid Meetings
  • NEW! MEEC Organizers and Sponsors section on ‘third party’ entities has been added to chapter 2 to introduce students to this important facet of the industry.
  • UPDATED! Chapter 14, International Aspects in MEEC,  discusses the business in new global regions including:
    • Australia
    • Taiwan
    • Singapore
    • Hong Kong
    • Maca
    • Thailand
    • Vietnam
    • Malaysia
    • India
    • Brazil
  • UPDATED! The Glossary has been expanded to include all key terms found in each chapter.
  • NEW! Over 55 new  images visually enhance the text and make it more engaging to read including images of Sochi Olympics Russia, Mardi Gras in New Orleans, Busch Stadium in St. Louis with the infield transformed for a reception, Trade Show booths and a show floor plan, seating plans, and many more!
  • NEW! Aligned to the Meeting and Business Event Competency Standards, a new section in Chapter 1 explains the development of the occupational standards and provides a chart with all 12 Domains and 33 skills. A number of chapters are now aligned with these standards including Chapters 9-13.
  • Created with the Delphi method, all topics of the text are based on recommendations from the most highly regarded educators and practitioners nationwide.
  • A Case Study of a real convention, including all phases of planning and follow-up, demonstrate how students can apply the text in their career.
  • Vignettes related to each topic are easily navigable common reference points for applying the text in the classroom.
  • Real-life scenarios break up the informational text and provide stories for students that they can apply to the real world.

New to this Edition

  • REVISED! Chapter 12, Technology and the Meeting Professional, has been updated and rewritten to keep students up-to-date with new information.
    • Virtual Site Selection and Research
    • Technology and Site Inspection
    • Social Media
    • Room Design Software
    • Selling the Show Floor
    • Bandwidth
    • Wired versus Wirelessor Both[G1] ?[CE2]
    • Digital Recording and Streaming Media
    • NFC and RFID
    • Interactive Nametags and Networking Devices
    • Attendee Blogging and the Social Conference
    • Hybrid Meetings
  • MEEC Organizers and Sponsors section on ‘third party’ entities has been added to chapter 2 to introduce students to this important facet of the industry.
  • UPDATED! Chapter 14, International Aspects in MEEC,  discusses the business in new global regions including:
    • Australia
    • Taiwan
    • Singapore
    • Hong Kong
    • Maca
    • Thailand
    • Vietnam
    • Malaysia
    • India
    • Brazil
  • UPDATED! The Glossary has been expanded to include all key terms found in each chapter.
  • Over 55 new  images visually enhance the text and make it more engaging to read including images of Sochi Olympics Russia, Mardi Gras in New Orleans, Busch Stadium in St. Louis with the infield transformed for a reception, Trade Show booths and a show floor plan, seating plans, and many more!
  • Aligned to the Meeting and Business Event Competency Standards, a new section in Chapter 1 explains the development of the occupational standards and provides a chart with all 12 Domains and 33 skills. A number of chapters are now aligned with these standards including Chapters 9-13.

Table of Contents

Part 1 Introduction

Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions

Industry (Meec) 1

Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors 20

 

Part 2 Key Players

Chapter 3 Destination Marketing Organizations (Dmos) 35

Chapter 4 Meeting and Convention Venues 49

Chapter 5 Exhibitions 71

Chapter 6 Service Contractors 89

Chapter 7 Destination Management Companies 105

Chapter 8 Special Events Management 122

 

Part 3 Important Elements in Meeting, Exposition, Event, and Convention Planning

Chapter 9 Planning and Producing Meec Gatherings 138

Chapter 10 Food and Beverage 161

Chapter 11 Legal Issues in the Meec Industry 179

Chapter 12 Technology and the Meeting Professional 199

Chapter 13 Green Meetings and Social Responsibility 216

Chapter 14 International Aspects in Meec 243

Chapter 15 Putting It All Together 261

Appendix 278

Glossary 292

Index 299