|Economics for Managers, Global Edition||
Economics for Managers, Global Edition
|91.80||approx. 7-9 days|
For one semester MBA Managerial Economics courses
Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
Part 1, Microeconomics Analysis: Focuses on how individual consumers and businesses interact with each other in a market economy.
Part 2, Macroeconomics Analysis: Looks at the aggregate behavior of different sectors of the economy to determine how changes in behavior influence the overall level of economic activity.
Straightforward Mathematics: Students are dissatisfied when their MBA economics courses are taught from a traditional and mathematical perspective, which is why you’ll find no calculus in this text, only basic algebra and graphs. The algebraic examples are kept to a minimum and used only after the basic concepts are covered.
Chapter Opening Cases for Analysis: Each chapter begins with a Case for Analysis section that includes a case drawn from the current news media that illustrates issues in the chapter. The topic in the case is then directly tied to the chapter material. The chapter concludes by reviewing how the chapter material relates to the introductory case, allowing students to go from concrete examples, to the relevant economic theory, and then back to how they apply in the real-world. For example:
Managerial Decision-Making Perspective: This text has developed a perspective that speaks directly to those students who will be making the decisions for their respective firm or industry. With this in mind, Economics for Managers, illustrates, in a direct and succinct outline throughout the text, the implications that both micro- and macroeconomics will have on those decisions.
Cases: This edition features cases such as The iPhone in China, Changing Market Power for Eastman Kodak Co., and Strong Headwinds for McDonald’s.
Material on Global Issues: The updated material on global issues provides students with real-world examples that explain the decisions and influence foreign and domestic policymakers have on the competitive strategies of managers and firms. This material includes:
This edition has been completely revised to update the industry cases and examples in the microeconomics section and the data and analysis in the macroeconomic and international economics sections.
PART 1. MICROECONOMIC ANALYSIS
1. Managers and Economics
2. Demand, Supply, and Equilibrium Prices
3. Demand Elasticities
4. Techniques for Understanding Consumer Demand and Behavior
5. Production and Cost Analysis in the Short Run
6. Production and Cost Analysis in the Long Run
7. Market Structure: Perfect Competition
8. Market Structure: Monopoly and Monopolistic Competition
9. Market Structure: Oligopoly
10. Pricing Strategies for the Firm
PART 2. MACROECONOMIC ANALYSIS
11. Measuring Macroeconomic Activity
12. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy
14. The Aggregate Model of the Macro Economy
15. International and Balance of Payments Issues in the Macro Economy
PART 3. INTEGRATION OF THE FRAMEWORKS
16. Combining Micro and Macro Analysis for Managerial Decision Making
SOLUTIONS TO EVEN-NUMBERED PROBLEMS