Appropriate for courses in Introductory Floral Design at the vocational-technical, and college levels or as a reference for those entering the commercial florist field with little previous training. Courses are found in the Horticulture department.
In Floral Design and Arrangement, McDaniel describes the fundamental skills and methods used by florists to create modern commercial designs. The Third Edition has been both expanded and updated, now offering:
the most recent skills and styles
more background explanation of various styles
more coverage of non-traditional flower markets.
recreated illustrations that use the most current floral materials
step-by-step construction illustrations displayed in full-color to aid in demonstration
UNIT I. FLORAL DESIGN THEORY.1. A History of Floral Design Art
UNIT II. FLORAL DESIGN METHODS.4. Basic Floral Arrangements.
UNIT III. ADVANCED FLORAL DESIGN.7. Holiday and Seasonal Designs.