Floral Design and Arrangement

Reihe
Prentice Hall
Autor
Gary L. McDaniel  
Verlag
Pearson
Einband
Softcover
Auflage
3
Sprache
Englisch
Seiten
290
Erschienen
Februar 1996
ISBN13
9780132306089
ISBN
0132306085
Related Titles


Produktdetail

Artikel Preis SFr Verfügbar  
9780132306089
Floral Design and Arrangement
103.50 ca. 7-9 Tage

Description

Appropriate for courses in Introductory Floral Design at the vocational-technical, and college levels or as a reference for those entering the commercial florist field with little previous training. Courses are found in the Horticulture department.

In Floral Design and Arrangement, McDaniel describes the fundamental skills and methods used by florists to create modern commercial designs. The Third Edition has been both expanded and updated, now offering:

Features

    • the most recent skills and styles

    • more background explanation of various styles

    • more coverage of non-traditional flower markets.

  • offers coverage of the newest floral products and most current commercial practices in traditional and non-traditional floral markets.
  • unit one on career opportunities in the floral industry.
  • features a totally enhanced art program, including...
    • recreated illustrations that use the most current floral materials

    • step-by-step construction illustrations displayed in full-color to aid in demonstration

  • includes study exercises at each chapter's end to reinforce what students have learned.
  • examines the subject of floral design from a commercial perspective, rather than the hobby or garden-club approach taken by most other texts.
  • presents floral design skills in increasing order of difficulty with accompanying step-by-step examples and full-color photos.

Table of Contents

UNIT I. FLORAL DESIGN THEORY.

 1. A History of Floral Design Art
 2. The Principles and Elements of Floral Design.
 3. The Mechanics of Flower Arranging.

UNIT II. FLORAL DESIGN METHODS.

 4. Basic Floral Arrangements.
 5. Corsage Construction.
 6. Dried and Everlasting Designs.

UNIT III. ADVANCED FLORAL DESIGN.

 7. Holiday and Seasonal Designs.
 8. Wedding Designs.
 9. Sympathy Designs.
10. Career Opportunities in the Floral Industry.
Glossary.
Index.