Read This!

Series
Prentice Hall
Author
Robert Gentle  
Publisher
Prentice Hall
Cover
Softcover
Edition
1
Language
English
Total pages
192
Pub.-date
October 2001
ISBN13
9780273656500
ISBN
0273656503


Product detail

Product Price CHF Available  
9780273656500
Read This!
19.80 approx. 7-9 days

Description

Information overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how.

Features

  • People in business need to write well - concisely, precisely and professionally
  • High impact, plain speaking, user-friendly book with no jargon
  • Worked examples - "before and after" illustrations that show exactly how effective your writing will be and the results you'll achieve
  • Easy ways to make people read what you write

Table of Contents

PART 1 THE BASICS
Chapter 1: How to grab your reader's attention
Chapter 2: How to create a user-friendly layout
PART 2 APPLYING THE BASICS
Chapter 3: Letters, faxes and e-mail
Chapter 4: Reports



 

Author

Robert Gentle has over ten years of business writing experience. Working as an award-winning financial journalist, then as a successful financial public relations consultant, he has written everything from press releases and promotional literature to newsletters and annual reports. Gentle regularly runs writing workshops for leading South African companies. He is the founder and managing director of Plain Business Writing, a Johannesburg-based plain language consultancy.

Reader Review(s)

"If you can't write your idea on the back of my business card, you don't have a clear idea".  David Belasco, Theatre Producer