Small Business Websites that Work
debunks the myths about successful business on the Internet. It inspires entrepreneurs to think creatively about their websites without compromising on user-friendliness, teaches businessmen how to manage and assess the work of website designers, and shows how even small and cheap websites can make a company more profitable.
Small Business Websites that Work - your essential guide to a successful website
Sean McManus is a consultant and journalist. He studied International Business at Aston University and has been building websites and consulting small businesses on their online strategy for three years.
Among other things, his articles have explored how to make websites usable by the blind, how perfumiers hope to send smells over the Internet, and how to personalize your site with a cartoon avatar. His articles have appeared in magazines including Business 2.0, Internet Magazine, Internet Works, Personal Computer World, Customer Loyalty Today and Marketing Week.
He is the co-author with Alison Alsbury of Quick Answers to Key Web Marketing Questions.
In his spare time, Sean looks after his personal site at www.sean.co.uk.
"...many small businesses are still hazy about the web and
what makes a good website...this always leads to trouble...Sean McManus'
book is a down-to-earth guide to the ins and outs of an effective small
business website... If you have a client whose knowledge - or rather, lack
of it - is causing problems, then consider buying this for them."
March2002 issue of Create Online magazine
'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section.
This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.'
Clive Hawkins, Internet marketing consultant
"Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites."
September 2002 My Business magazine, Australia.
"Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years"