The benefits of working with Application Service Providers (ASPs) can be compelling -- faster rollouts, lower costs, less time spent on implementation and maintenance, and a greater opportunity to focus on your organization's core competencies. Unfortunately, the risks of ASP relationships are far from insignificant. In this book, the President of ASPWatch shows IT managers exactly how to navigate the risks, and use ASPs for maximum competitive advantage. John Harney presents a complete roadmap for any IT decision-maker considering outsourcing to ASPs. He offers expert guidance for answering questions like: What costs are involved? How secure and viable is your ASP? How do you choose the right ASP? You'll learn practical criteria for identifying possible ASP partners; choosing amongst ostensibly similar ASPs; evaluating services, performance, and ROI; and negotiating service level agreements that meet your business requirements. For everyone considering or using Application Service Providers, including IT executives and managers, line-of-business managers, Web and e-business professionals, and consultants.
Table of Contents
1. The Tangled Roots of the ASP Phenomenon.
New Implementation Model.
New Network Outsourcing Model.
New Mergers and Acquisitions.
New Value Proposition.
Key Concepts.2. The ASP Coalition-No Single Vendor Can Do It All.
The ASP Hardware.
The Hardware Platform Components.
The Key Characteristics of ASP Hardware.
Types of ASP Hardware Providers.
The ASP Network.
The Network Platform Components.
The Key Characteristics of an ASP Network.
Types of ASP Network Providers.
The ASP Software.
The ASP Software Components.
The Key Characteristics of ASP Software.
Types of ASP Software Providers.
ASP Market and Application Expertise.
Infrastructure Service Providers.
ASP-Enabling Software Platforms.
Key Concepts.3. The ASP Hardware Platform.
Web Server Caching.
Characteristics of ASP Servers.
Key Concepts.4. The Data Center.
Updating and Testing Disaster Recovery Plans.
ASP Partner and Alternate Site Backup.
Key Concepts.5. The ASP Network.
The ASP Network-An Overview.
Access-ASP to Broadband WAN.
The Broadband WAN.
ATM and Frame Relay Interworking.
Access-Broadband WAN to Customer.
The Local Loop-ISDN, xDSL, and Cable Modems.
Key Concepts.6. Varieties of ASP.
Service Bureau ASPs.
Related Service Providers.
Key Concepts.7. Security Issues for ASPs.
Determining Your Security Risks.
Types of Security Risk.
Audit and Accounting.
Customer Requirements and ASP Strategy.
Prioritizing Security Threats.
Different Rules for Different Users.
Types of Confidentiality.
Key Concepts.8. ASP Service-Level Agreements.
The Network SLA.
Network Peering Arrangements.
Network Service-Level Corroboration.
Planned Network Outages.
Unplanned Network Outages.
The Application SLA.
Customer Application Administration.
Application Service-Level Corroboration.
Planned Application Outages.
Unplanned Application Outages.
Key Concepts.9. ASP Pricing Models.
The Major Types of Pricing Models.
Real-World Examples of ASP Pricing Models.
Key Concepts.10. ASP Customer Service and Technical Support.
Up-Front Customer Service.
Hosted Application Implementation.
Testing and Quality Assurance.
Routine Maintenance and Upgrades.
Monitoring and Reporting.
Billing and Mediation.
Key Concepts.11. Enabling Technologies for ASPs.
Virtual Private Networks.
Different Types of VPNs.
Value-Added Characteristics of Different Providers' VPNs.
Storage Area Networks.
SANs' Value Proposition.
Network Attached Storage.
SAN + NAS + HSM.
Why Lease Networked Storage from an ASP?
Enterprise Portal Interfaces.
Key Concepts.12. The ASP Channel.
The Double Channel.
SI ASP Strategies.
Hardware Vendor ASP Strategies.
ISV ASP Strategies.
Rebranding and the Value-Added Channel.
ASP Channel Winners and Losers.
Key Concepts.13. What's Ahead for ASPs?
The Data Center of the Future.
Wide Area Storage.
The Coming Value-Added Internet.
The Microsoft Factor.
Tribal Commerce within ASP Conglomerate Communities.
Winning and Losing ASP Strategies.
The Human Factor.
Key Concepts.Appendix A: Guide to Location of ASP Case Studies in Different Chapters. Appendix B: xSPs (ASP-Enabling Companies). Appendix C: Selected ASPs in Major Vertical Markets. Appendix D: Selected ASPs Offering Major Types of Hosted Applications. Appendix E: Defining Your Low-Level ASP Requirements. Appendix F: ASP Organizations and Publications. Bibliography. Glossary. Index. 0201726599T10242001
Application Service Providers (ASPs) lease hosted software applications over broadband networks to companies of all sizes as a faster, less expensive, and simpler alternative to installed applications. ASPs especially benefit small-to-mid-size businesses (SMBs) because, until these services existed, most of these organizations could not afford enterprise applications. While the ASP industry is still young, experts predict that it will soon become amulti-billion dollar industry fueled largely by the explosion of SMBs looking to cash in on the Internet-driven global “e-conomy.”
ASPs free your company's IT, training, technical support, and customer service staff from the onerous chore of installing, upgrading, and managing traditional in-house applications. As an executive or manager responsible forgetting the most competitive bang for your technology buck, you'll find this ground-breaking guidebook invaluable for short-listing, evaluating, and selecting the best ASP match for your company's business and IT requirements.
Application Service Providers (ASPs): A Manager's Guide defines the ASP business model, explains the components of the “virtual” ASP technology platform, and differentiates between the various types of ASPs. This book also covers important topics such as:Ensuring your data is secure with an ASPDefining a service level agreement with an ASPChoosing an ASP with the best pricing model for your businessComparing ASP customer service and technical support programsSelecting value-added technologies, such as wireless access, from an ASPEvaluating ASP supporting players known as xSPs
This book also discusses future key developments that could affect your company:ASPs' impact on the traditional reseller channel, emerging technologies and trends that will further improve how ASPs deliver hosted applications, and winning ASP survival strategies.
Finally, Application Service Providers features informative appendices listing selected ASPs by type, vertical markets served, and applications hosted. The author, leading you through the ASP evaluation process, includes comprehensive checklists of questions that you should ask ASP candidates before signing a contract.
John Harney is President of ASPWatch, Inc., a consultancy that delivers market, partner, and technology strategy for ASPs and companies launching ASP services. He specializes in evaluating ASP services, as well as developing marketing campaigns and feature articles for ASPs in major IT magazines. As the editor of four computer publications, he has reported on the IT industry since 1986.