Consumer Behaviour - Michael Solomon - 9780273717263 - FT Prentice Hall - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-0-2737-1726-3

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Consumer Behaviour

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title:   Consumer Behaviour
series:   Financial Times
author:   Michael R. Solomon / Gary Bamossy / Søren Askegaard / Margaret K. Hogg
publisher:   FT Prentice Hall
cover:   Softcover
edition:   4
language:   English
total pages:   728
pub.-date:   November 2009
ISBN13:   9780273717263
ISBN10:   0-27371-726-X
status   title no longer available
  Instructor Resources
 
alternative title:
ISBNtitleeditioncoverpublishing dateorder dispositionprice
9780273772729 Consumer Behaviour:A European Perspective 5 Softcover 06.2013
approx. 7-9 days
92.10

Consumer Behaviour

Description

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.

New to this Edition

  • Brand new feature! The Consumer Behaviour as I see it feature asks leading academics to comment on key Consumer Behaviour theory adding a valuable alternative viewpoint.
  • Fully revised case materials in addition to an extensive bank of classic case studies online.
  • Resources include MCQs and for the first time a testbank, as well as video materials for every chapter. 
  • Zum Seitenanfang

    Table of Contents

    Part A: Consumers in the marketplace

    Chapter 1: An introduction to consumer behaviour
    Chapter 2: A consumer society
    Chapter 3: Shopping, buying and evaluating

    Cases 1-4

    Part B: How consumers see the world and themselves
    Chapter 4: Perception
    Chapter 5: The self
    Chapter 6: Motivation, values and lifestyle

    Cases 5-8

    Part C: Consumers as decision-makers
    Chapter 7: Learning and memory
    Chapter 8: Attitudes
    Chapter 9: Individual decision-making

    Cases 9-13

    Part D: European consumers and their social groups
    Chapter 10: Group influence and opinion leadership
    Chapter 11: European family structures, household decision-making and age cohorts
    Chapter 12: Income and social class

    Cases 14-17

    Part E Culture and European lifestyles
    Chapter 13: Culture and consumer bevious
    Chapter 14: Cultural change processes 
    Chapter 15: New times, new consumers

    Cases 18-22

    Glossary

    Indexes

     

     

     

     

     

     

     

     

     

     

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    Back Cover

    Now in its 4th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This 4th edition reflects a cutting edge overview of the Consumer Behaviour literature and a substantial restructuring of the books’ chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

    New to this edition

    • Brand new feature! The Consumer Behaviour as I see it feature asks leading academics to comment on key Consumer Behaviour theory thus adding a valuable alternative viewpoint.
    • Fully revised case materials in addition to an extensive bank of classic case studies online.

    Online resources

    For lecturers: A fully updated Instructors Manual, PowerPoint slides and a brand new testbank of questions.

    For students: Multiple choice questions to help test knowledge, weblinks and an online glossary and flashcards.

    About the authors

    Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also professor of Consumer Behaviour at the Manchester Business School, The University of Manchester.  In addition to this book, he is also the co-author of  the widely-used text book <ITAL>Marketing: Real People, Real Decisions</ITAL>. 

    Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

    Søren Askegaard, Ph.D.,  is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993

    Margaret K. Hogg ,Ph.D., holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS)

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    Author

    Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research.  In addition to this book, he is also the co-author of  the widely-used text book Marketing: Real People, Real Decisions.

    Gary J. Bamossy, Ph.D.,is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 

    Søren Askegaardis Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

    Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).

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