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Marketing Across Cultures

Jean-Claude Usunier
Pearson Education
English
Dez 2012
9780273757733
Fr. 87.00
In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational compa ...


Statistics for Business and Economics:International Edition

James McClave
Pearson Education
English
Jan 2013
9780321866820
Fr. 105.50
Were you looking for the book with access to MyStatLab? This product is the book alone and does NOT come with access to MyStatLab. Buy the book and access card package to save money on this resource. For a one- or two-semester course in b ...


Business Statistics:A First Course: International Edition

Norean Sharpe
Pearson Education
English
Jan 2013
9780321894298
Fr. 77.10
Were you looking for the book with access to MyStatLab? This product is the book alone and does NOT come with access to MyStatLab. Buy the book and access card package to save money on this resource. This book is ideal for a one-s ...