Strategic Management with MyManagementLab:Global Edition - Fred David - 9781408283356 - Management - Strategic Management - Pearson Schweiz AG - Der Fachverlag fuer Bildungsmedien - 978-1-4082-8335-6

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Strategic Management with MyManagementLab:Global Edition

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title:   Strategic Management with MyManagementLab:Global Edition
series:   Imprint unbekannt
author:   Fred David
publisher:   Pearson
cover:   Softcover
edition:   13
language:   English
pub.-date:   Mai 2011
ISBN13:   9781408283356
ISBN10:   1-40828-335-2
status   title no longer available
 
alternative title:
ISBNtitleeditioncoverpublishing dateorder dispositionprice
9780273767480 Strategic Management: Concepts and Cases Global Edition 14 Softcover 03.2012
90.40

Strategic Management with MyManagementLab:Global Edition

Description

For undergraduate and graduate courses in strategy.

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States

David offers a skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.


Features

For undergraduate and graduate courses in strategy.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

Accompanied by mymanagementlab!
See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. mymanagementlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

MYMANAGEMENTLAB:

Engaging Students and Holding Them Accountable for Their Class Performance
mymanagementlab helps you hold students accountable for class preparation and supports more active learning styles by providing students with the tools necessary to assess their knowledge and identify areas for improvement. Consisting of the pretest, remediation material based on the pretest results, and the posttest, theStudy Plan helps professors ensure that their students have a basic understanding of course material before coming to class.
 
Bringing Excitement and Interest to the Center Stage
Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in mymanagementlab.
 
Appeal to the Visual Learners: Interactive Lessons. Tied to each objective in the chapter, Interactive Lessons are designed for learners who benefit from a more visual/interactive approach. These lessons feature questions and answers and can be used as starting points. They can even serve as customized feedback in student study plans.
  
NEW! Course Currency at Your Fingertips: Business News Videos. The BizTube videos found in mymanagementlab will feature breaking business news and scenarios pertinent to the topics covered in your course. Discussion Questions (along with answers) accompany these videos so that you can use this asset in your classroom immediately. Videos are updated monthly.

Making it Easier for You to Rock the Room
mymanagementlab puts an array of teaching resources at your fingertips, making it easy for you to be a Rock Star in the classroom!

NEW! Show the Real-world Applications: Company Videos and Video Case Studies.
Give your students access to videos and video cases that feature both large corporations and small businesses. These videos are also supported with teaching notes, slides, and discussion and quiz questions. Examples of featured companies include:

Corporations:

  • Zappos  

  • Ford Motor Company

  • Abercrombie and Fitch

Small/Local Businesses:

  • Boston Boxing

  • Zifty (on-line deliveries)

  • homestarrunner.com (humorous and edgy flash animated Internet cartoon site)

(See the Resources tab for more information on mymanagementlab, or visit www.mymanagementlab.com)


DAVID, STRATEGIC MANAGEMENT, 13th Edition

Time-Tested Features.
The thirteenth edition continues to offer the classic features that have made this text successful for over twenty years.

  • Meets the AACSB International guidelines, supporting a practitioner orientation rather than a theory/research approach. By meeting these guidelines, this text offers a skills-oriented approach to developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies.

  • An accessible writing style that’s concise, conversational, and supported by numerous examples throughout the text.

  • An interactive strategic management model appears in all chapters and on the inside of the front cover of the text. This model is widely used for strategic planning among consultants and companies worldwide.

Twenty-Nine New Cases. Grouped by industry—featuring businesses that are a mix of profit and non-profit, large and small, manufacturing and service—all the cases in this text are recent and comprehensive. These cases also provide valuable information about the industry/competitors and are supported by teacher notes.

End-of-Chapter Assurance of Learning Exercises. These exercises help students apply the chapter’s concepts and techniques in a challenging, meaningful, and enjoyable manner. Eighteen of these exercises apply the material to the Cohesion case, ten apply the concepts to a college or university, and another ten send students into the business world to explore, first-hand, important strategy topics.

New! Chapter on Business Ethics/Social Responsibility/Environmental Sustainability—Chapter 10 contains extensive coverage of ethics and sustainability. Overall, this new chapter adds to this text’s emphasis: “good ethics is good business.”

New! Chapter on Global/International Issues—Chapter 11 has extensive coverage of cultural and conceptual strategic-management differences in several countries around the world, helping students expand their perspective on management.


PEARSON CHOICES:

Offering Flexibility and Pricing Options 
Pearson Choices offers a range of purchasing options—all for unbeatable value.

Premium Experience: Package our premium bound textbook with a mymanagementlab access code for the most dynamic student experience.
 
Great Content + Great Price: Save your students money and promote an active learning environment by offering a Student Value Edition—a three-hole-punched, full-color version of the premium textbook that’s available at a 35% discount—packaged with a mymanagementlab access code.

Everything Online: Allow your students to save even more by purchasing a stand-alone mymanagementlab directly from Pearson. Pearson’s industry-leading learning solution features a full eBook and course management functionality. Most important, mymanagementlab helps you hold students accountable for class preparation and supports more active learning styles.

Instant eTextbook Access: The CourseSmart eBookstore provides instant, online access to the textbook and course materials students need at a lower cost. CourseSmart’s eTextbooks are fully searchable and offer the same paging and appearance as the printed texts. You can preview eTextbooks online anytime at www.coursesmart.com.

Customized Solutions: Customize your textbook to include only the material you teach. With no wasted material or unnecessary expense, Pearson Custom Solutions provides the right content you need for a course that’s entirely your own.  www.pearsoncustom.com.

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New to this Edition

Twenty-Nine New Cases. Grouped by industry—featuring businesses that are a mix of profit and non-profit, large and small, manufacturing and service—all the cases in this text are recent and comprehensive. These cases also provide valuable information about the industry/competitors and are supported by teacher notes.

New! Chapter on Business Ethics/Social Responsibility/Environmental Sustainability
—Chapter 10 contains extensive coverage of ethics and sustainability. Overall, this new chapter adds to this text’s emphasis: “good ethics is good business.”

New! Chapter on Global/International Issues—Chapter 11 has extensive coverage of cultural and conceptual strategic-management differences in several countries around the world, helping students expand their perspective on management.

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Table of Contents

PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
PART 6: Strategic Management Case Analys

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