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For introductory, undergraduate Managerial Accounting courses.
Rock-solid decision-making through strong coverage and effective practice
Students interact with businesses every day–where they work, where they shop, even where they blog. At the core of these businesses are rock-solid managerial accounting fundamentals that students don’t always see. Authors Wendy Tietz, Karen Braun, and Walter Harrison show the connection between accounting concepts and the businesses students interact with in their new text, Managerial Accounting. By presenting the accounting decisions made in companies like Target and J. Crew, this text’s precise coverage of the core concepts gets students engaged in the learning process.
This edition features a new sustainability theme, and most chapters offer improved and new content.
Take a Tour of Managerial Accounting 3e: http://bit.ly/braun3booktour
See Karen Braun explain how sustainability is changing the Managerial Accounting course curriculum, and how it is increasing student engagement. http://www.myaccountinglab.com/product-info/news